Sorry we have been so inactive! :(
It is hard to work out whether Benefit is cruelty free.
It is on Peta's cruelty free list but on google it says they are cruelty free.
"Benefit is against cruelty to animals. It is our goal to be as transparent and honest with our customers as possible. We believe the "cruelty free" certifications provide unclear explanations to consumers, as it implies that none of the ingredients incorporated into products have ever been tested on animals."
So I emailed them and they also said they were cruelty free.
I said, "If you are 100% cruelty free why are you on Peta's 'tests on animals' list?"
Benefit replied, "Thank you for taking the time to write us.
Since 1989, we do not perform any test on animals for the products we put on the market. This was implemented long before the 2013 official ban set by the European Union.We are deeply committed to the elimination of animal testing and we are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States and our active participation to validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our foremost priority.
We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."
Please help us work this out!
Bye!
